Podcast · Blog · Newsletter — Season 3

THE BUSINESS
OF CYCLING

The podcast & journal covering the business behind the bike — conversations and writing with the founders, shop owners, and pros who work in cycling.
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Latest episode · Ep.41

The margins nobody talks about

Elena Verdi · Indie shop owner 52:10

Latest article · Retail

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up — what the smartest shops changed to survive the correction.

The route

Three ways into
the industry.

Every episode, article, and briefing looks at cycling from the inside — the numbers, the deals, and the decisions that keep the sector moving.

01 · KM 0

The Podcast

Long-form conversations with the entrepreneurs, bike shops, and professionals who work in the sector — the stories behind the trade.

02 · SUMMIT

The Blog

A bi-weekly read on the latest industry news and happenings in cycling, written from a business perspective — clear, sharp, no filler.

03 · FINISH

The Newsletter

Recaps of the best content from the podcast and blog, delivered straight to your inbox every other Tuesday. Subscribe once, stay ahead.

Latest episodes

The start list.

Pull up a chair. Fresh conversations drop every other Tuesday — here are the most recent five.

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

From the blog

The bi-weekly
dispatch.

Industry news and happenings in cycling, filtered through a business lens. Fresh reads every other week.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

The newsletter

DON'T MISS
THE BREAKAWAY.

Every other Tuesday, a short brief with recaps of the latest from the podcast and blog — the numbers, deals, and moves shaping the cycling industry. No fluff, no filler.

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Get in touch

Work in cycling?
Let's talk.

Come on the show, pitch a story for the blog, or just say hello. We read everything.

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